Some customers even record the unboxing of products they have often longed for and ordered online on video and put these online. The right packaging provides a unique experience from which the brand also benefits.
The Mammut Sports Group is a Swiss manufacturer of high quality and innovative mountain sports products. The portfolio includes technical hardware, clothing, shoes as well as avalanche safety equipment. Professionals rely on the quality of this brand as well as amateur athletes.
This is also reflected in the packaging. In this case, the focus is on the inner values. On the outside, the packaging is presented with the distinctive logo in environmentally friendly uncoated cardboard. On the inside, Alpine expanse opens up in pure white. The strong message, which relates both to the product just received and to the nature experiences to be expected with it, is: “Absolute Alpine” and “Absolutely Yours”. Absolutely harmonious one could add.
Packaging design by Keim Identity GmbH
This post is also available in: German