This post is also available in: German
Judith Williams’ story would be the stuff of a feature film. The successful entrepreneur, who should be familiar to many from the start-up show “Höhle der Löwen” (“Lion’s Den” in the UK), already knew from her first career as a singer that a successful performance was crucial. This also applies to the presentation of products. Omnichannel Marketing is the order of the day. Judith Williams originally sold her cosmetics through home shopping. The exclusive cosmetics line has now also made the leap into the retail market with the high-quality displays from Dinkhauser.
The display presents 10 different cosmetic products thematically arranged on 4 shelf levels. It is uniformly styled and printed in the corporate design of Judith Williams. The displays are filled with the goods at Dinkhauser before dispatch to ensure optimum efficiency in logistics and are immediately ready for their grand appearance when they arrive at the POS.
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